Building a real relationship within your digital space.
Should we argue that the digital world has made relationship building in business, less personal?
Well, haven’t you become more intrigued by brands and their behaviours? Are brands being questioned more than they used to? Does the moral fiber of a brand play a factor in decisions?
We would say, brands are becoming more human. In a digital world, the users are all human and only a platform is a tool. The traditional space has always allowed for brands to spew all the fluff, from a medium that only allows for one-sided conversation – have a conversation with that billboard you pass every day and if it responds, we’ll have some of whatever it was that you smoked. Brands now live in a digital space that is an ever-evolving platform where we all connect and engage in a two-way conversation, further expressing empathy, authenticity and loyalty.
Get more human and engage with your audience, don’t forget to:
- Keep it engaging and authentic
- Respond promptly with a solution
- Build trust with your market
- Take accountability in your conversations
- Communicate like a human-being
Feel free to get in touch with us and join us. Let’s build something chaotically disruptive together.
Have something specific you would like to talk about?
Mon-Fri from 8:30 – 5:00